Download the label
The Plant Based Standards label is registered and trademarked. This means that the label may only be used by companies that have an approved certification for Plant Based Standard.
The label may then be used as follows:
For ads and marketing
For food products:
- On consumer packaging
- On outer packaging
- On shelf edge labels
- As signs and display materials
On websites
Either in connection with the presentation of certified products or in an overall context about the business/operator.
On menus
In printed or digital menus in connection with certified plant-based dishes in restaurants and cafés.
In all the above areas, the label must not be used in a misleading manner which means that products that are not certified can be perceived as such.
With regard to the use of color and layout on the label, the standard rules for labelling chap. 6.2 is applied.